Our approach today is to provide you as a job board owner the opportunity to learn from one of leading niche job boards in the market on opportunities to improve your job board. We will address 3 takeaways from the 2016 Global Recruiter Industry Award ‘Best Specialist Job Board’ Winner; Careers In Audit.
1). Quality of Candidates
Careers in Audit is a highly specialized job board by describing the job board as “the world’s leading job board and career resource for Audit, Risk, Compliance
and Cyber Security professionals.”
When reviewing their ‘Media Kit‘ a considerable amount of data is provided to validate their services, including;
- Application rate
- Average time on site
- Monthly visitors
- Number of candidates joining the site each month
- Education and experience levels for the candidate base. An example includes, “76% of our candidates have a degree, masters, postgraduate diploma or MBA”
- Actionable item for your job board: We would strongly recommend building out your own Media Kit describing the back story to your job board, site analytics, quality candidate data and products to connect with those candidates.
2). Extensive Product Offerings
Here at JOBartO, we are routinely visiting and navigating through niche job board sites and one of the primary observations is the sole focus of job postings as the primary revenue stream. As you will note, when navigating through the Careers in Audit Media Kit, they provide a vast variety of products for the employer to reach their ideal candidates, such as HTML Targeted Emails.
Targeted Email campaigns remain highly underutilized in our industry as The Job Board Doctor recent survey indicates less than 10% of job boards provide this type of service. As such, education is a important initiative to inform the employer on the advantages of this product offering. Careers In Audit provides a great example of conveying the benefits of paying top dollar for this service, “Choose your candidate distribution list from any criteria including job title, salary, location, sector, experience and skills, among many others. We currently have over 140,000 candidates who have subscribed to receive our Targeted Emails. Our response rates are impressive with typical click-through rates of up to 25%.”
Actionable item for your job board: Determine additional revenue opportunities for your job board and most importantly, provide measurable analytics on the effectiveness of the listed offerings.
3). Continuous improvement
This is in part the reason for the post to provide job board owners with the fuel to activate your creative side and continually improve your job board. The judges provided informative insight into their selection, “Continues to invest in site and grow the business. Increased daily visits and unique users by 48% and open website experience globally – Refusal to stand still.”
Here at JOBartO, our company is continually striving to build better job boards for our clients, as we hope you follow suit.
- On April 3, 2017
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